Physically, “short-wavelength” colors such as blue and green caused people’s heart rate to slow down, according to a study on the influence of color. Psychologically, cool colors are more likely than other colors to make people calmer and less anxious. Green, on the other hand, is a “cool” color, according to the article “ Color Psychology: The Emotional Effects of Colors,“ which also reports that blue and purple are cool colors. In combination, they are more apt to spur people to be active and impulsive. Physically, they are more apt to spur an increased heart rate. Psychologically, warm colors are more apt to spur emotional behavior than other colors. Red, orange, and yellow are all considered “warm” colors. Green is a far different color than the colors we wrote about in the first three articles of this series. Should you have a green logo? Green is cool ĭifferent companies with different objectives should consider some colors and not others. The second installment was about orange logos. The first article in the series explained the importance of logos and whether a company should use a red logo. This article, the fourth in our series about logos, can help you decide whether a green logo will boost yours. Your company might not ever have 140 million regular customers like Spotify, but a logo can help you boost your business. But both scenarios prove that the color of a logo or even the shade of a color matters. Perhaps, the protesters were always a minority. Perhaps, the protesters didn’t like the sudden change, but they now accept and like the “new green” logo. Spotify is still using its “new green” logo, so the change paid off apparently. The company issued a statement that its “old broccoli green” was “dreary” and “the new green has a little more pop.” Another article says Spotify made the change in an effort to rebrand and appeal to millennials. Several other publications posted similar articles. One customer said the change was important enough for her to consider ending her $10 per month contract with the company. The article detailed Spotify’s change from a “yellow-green colour (left) to a slightly lighter, brighter shade” and how hundreds of its customers protested the change. “Can you Spotify the difference? Music streaming service changes its logo’s shade of green - sparking Twitter outrage” blared a headline in the Daily Mail newspaper.
Even the shade of green you use can affect customers Its customers noticed the change immediately. In 2015, though, Spotify changed the shade of green in its logo. Spotify has had a green logo since the day it began offering its product to the public in 2008. The case of Spotify, a company that provides music its customers can listen to on their phones and computers, shows how passionate customers can be about a logo. In fact, your customers might think your logo’s color is very important. The color of a company’s logo can matter.
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